While you can get traffic with less hassle, PPC ads will attract less clicks than organic listings. Google will display ads in forth position or below as small text on the right side of its search result. Therefore, for any given keywords, a PPC ads will get less click through rate, compared to organic search term. The problem is, Google takes your CTR seriously and will give higher quality score depending on your CTR.

These are things you can do to get better click through rate:

1. Optimize your text, landing page and keywords for perfect quality score. The reason for doing this, is to get higher position, more attention and resulting in highest click through rate. To get higher quality score, you need to target more precise keywords, with better ads and highly relevant landing page.

2. Raise the maximum cost-per-click. According to study, ads in position one gets eight times click through rate than the one in position four. Such position attracts more clicks due to its placement in the middle of search result.

3. Include the keywords inside the title and description. If you searched on Google for any keyword and found PPC ads, you will notice that the ads title or description will be displayed in bold if it contains the keywords. Plus, the searchers will think that you ads is relevant because you include the keywords inside it. Those factors will attract more clicks, and traffic.

4. Scarcity factors. Whether online or offline, people tend to avoid scams, or rip off. You’ll notice that adding word “scam”, “warning”, “lies” and “rip off” will dramatically improve your CTR. Use this when your campaigns contain product name.

5. Target for even more specific keywords. The rule is simple and obvious. The more specific your keywords, the more details you’ll get. The better you understand customers and mention related benefits in your PPC ads.

6. Use question as your title. This psychological trigger is useful when you are targeting problem related keywords like virus problem, acne problem or registry error. Searchers will surely stop for a while and answer your question.

7. Brainstorm for under the radar keywords. Using untapped keywords is the best way to get the first place, highest click through rate and huge traffic volume without worrying much about bid price and quality score. Think about keywords that others might not using then brainstorm using Google Keyword Tool.

Inside Reality PPC program, you will discover the right way to brainstorm for untapped keywords. Watch Jeremy Wilson, the best Google Cash Detective student generate under the radar keywords, with less or no competitors, in make money niche.

Whether you are new to online marketing, super affiliates or business who’s looking to expand your reach on the internet, you cannot ignore PPC traffic at all cost. PPC is perhaps the best source of traffic available on the internet. These are reasons that make PPC traffic so unique:

Traffic that is well-matched to your products or services. If you are using social media, there could be a high chance you won’t get any sale. The reason is due to less targeted traffic. People who visit social networking sites like Twitter or Facebook want to make friends. However, if he comes from Google or Yahoo, with product name keywords, the case is different. You can expect much conversion, due to high buying intention.

Huge volume of traffic, especially when you can utilize content network or publisher network properly. There are thousands of blogs currently displaying Google Adsense and Yahoo Publisher Network ads text. This means a huge opportunity for you if you can utilize the content network properly. Your traffic is not limited to search results alone, but to content sites as well.

No uncertainty, especially when you are new to that niche. Not all keyword contains money inside it. Some markets are not worth trying and you will be surprised that there’s no competitor inside it. One way to determine profitability is by running PPC ads for certain keywords in that market. This way, you will get the idea whether the target audience will buy or not, before dominating the industry with SEO methods.

Not much trouble with Google’s rules. Achieving top ten ranking with normal SEO process requires dozens work to do. For example, you need to aim proper phrase with less competition, wait for several weeks or months to get ranked, create quality and related content and finally build much backlinks to your site. However, PPC doesn’t work that way. You can have your backlinks appear in Google’s first page without much hassle.

Learn how to master PPC advertising inside Reality PPC program.

If you used Adwords years ago, the more money you pay, the better it would be for your ranking in PPC ads. Well, that rule changed by PPC networks later on after more people started their online business and use Google Adwords PPC as the number one way to get traffic on the internet. Later on, Google and other search engines like Yahoo and MSN introduce an algorithm known as quality score to rank between their advertisers. Thanks to quality score, small advertisers, even an affiliate who keeps it relevant will be ranked higher than companies who send traffic blindly without modifying their website.

Google claims that quality score will make all parties happy with Adwords PPC program. Searches will be happy to get relevant result, see relevant ads and get the information they need. Based on previous data, advertisers who make their landing page as relevant as possible will get higher conversion, compared to the one who doesn’t. Google also happy since the company made a successful connection between webmasters and searchers.

Based on the information released by Google in their website and blog, these are factors that you need to consider in order to improve quality score.

Click-through rate history: PPC networks considers click-through rate of a campaign and give higher ranking to advertiser with higher CTR. The reason is obvious. They will will be paid only when someone click an ads and not when each ad is displayed. This policy will increase their overall revenue and make advertisers compete between them to create the best ads with highest CTR.

The ads text: As searchers are getting smarter and Google’s search result is getting more relevant, they don’t even look at PPC ads without the keywords inside it. In most cases, they tend to click the organic listings instead of PPC ads. Which is why, once again Google gives reward to Adwords users who include the keywords inside their ads.

Landing page quality: Once again, Google and major PPC networks give reward to relevant advertisers. It is their job as search engine company to deliver the most relevant result. Web surfers today hate spam websites, pop-up ads, flashy banners and any page which takes minutes to load. That’s why, to deliver the best result, Google also takes landing page content, its relevancy, navigation and page load time into consideration.

Other factors related to search engine optimization: This includes title tag, description, meta keywords and keyword density.