While you can get traffic with less hassle, PPC ads will attract less clicks than organic listings. Google will display ads in forth position or below as small text on the right side of its search result. Therefore, for any given keywords, a PPC ads will get less click through rate, compared to organic search term. The problem is, Google takes your CTR seriously and will give higher quality score depending on your CTR.

These are things you can do to get better click through rate:

1. Optimize your text, landing page and keywords for perfect quality score. The reason for doing this, is to get higher position, more attention and resulting in highest click through rate. To get higher quality score, you need to target more precise keywords, with better ads and highly relevant landing page.

2. Raise the maximum cost-per-click. According to study, ads in position one gets eight times click through rate than the one in position four. Such position attracts more clicks due to its placement in the middle of search result.

3. Include the keywords inside the title and description. If you searched on Google for any keyword and found PPC ads, you will notice that the ads title or description will be displayed in bold if it contains the keywords. Plus, the searchers will think that you ads is relevant because you include the keywords inside it. Those factors will attract more clicks, and traffic.

4. Scarcity factors. Whether online or offline, people tend to avoid scams, or rip off. You’ll notice that adding word “scam”, “warning”, “lies” and “rip off” will dramatically improve your CTR. Use this when your campaigns contain product name.

5. Target for even more specific keywords. The rule is simple and obvious. The more specific your keywords, the more details you’ll get. The better you understand customers and mention related benefits in your PPC ads.

6. Use question as your title. This psychological trigger is useful when you are targeting problem related keywords like virus problem, acne problem or registry error. Searchers will surely stop for a while and answer your question.

7. Brainstorm for under the radar keywords. Using untapped keywords is the best way to get the first place, highest click through rate and huge traffic volume without worrying much about bid price and quality score. Think about keywords that others might not using then brainstorm using Google Keyword Tool.

Inside Reality PPC program, you will discover the right way to brainstorm for untapped keywords. Watch Jeremy Wilson, the best Google Cash Detective student generate under the radar keywords, with less or no competitors, in make money niche.

Whether you are new to online marketing, super affiliates or business who’s looking to expand your reach on the internet, you cannot ignore PPC traffic at all cost. PPC is perhaps the best source of traffic available on the internet. These are reasons that make PPC traffic so unique:

Traffic that is well-matched to your products or services. If you are using social media, there could be a high chance you won’t get any sale. The reason is due to less targeted traffic. People who visit social networking sites like Twitter or Facebook want to make friends. However, if he comes from Google or Yahoo, with product name keywords, the case is different. You can expect much conversion, due to high buying intention.

Huge volume of traffic, especially when you can utilize content network or publisher network properly. There are thousands of blogs currently displaying Google Adsense and Yahoo Publisher Network ads text. This means a huge opportunity for you if you can utilize the content network properly. Your traffic is not limited to search results alone, but to content sites as well.

No uncertainty, especially when you are new to that niche. Not all keyword contains money inside it. Some markets are not worth trying and you will be surprised that there’s no competitor inside it. One way to determine profitability is by running PPC ads for certain keywords in that market. This way, you will get the idea whether the target audience will buy or not, before dominating the industry with SEO methods.

Not much trouble with Google’s rules. Achieving top ten ranking with normal SEO process requires dozens work to do. For example, you need to aim proper phrase with less competition, wait for several weeks or months to get ranked, create quality and related content and finally build much backlinks to your site. However, PPC doesn’t work that way. You can have your backlinks appear in Google’s first page without much hassle.

Learn how to master PPC advertising inside Reality PPC program.

There could be tonnes of ways to get traffic online. If you just create a website or blog for hobby, untargeted sources like social media is an option. However, if you are selling something, consider targeted traffic sources like search engine optimization or PPC advertising. These are the pros and cons of PPC advertising:

The pros:
1. If you don’t want to wait, PPC is best way to get real customers on the internet. One great thing about PPC traffic, is you can have your website to appear on profitable buyer keywords and product name keywords, something that could be impossible to achieve if you are using free search engine traffic. Your competitors usually already dominate Google search for product name keywords.
2. The traffic sources is really sustainable, especially when you can utilize the power of content network. Google is less strict on quality score algorithm when comes to content network. Plus, if content network is your option, you are not necessarily need to stick with Google. There are lots of advertising companies like Adbrite or MIVA also offer similar PPC traffic like Google Content Network, but with lower price and less strict rules.
3. There is guarantee you will receive traffic. One big problem for online promotion is there is no guarantee. Take example you want your website rank for a keyword. So, you build thousands of backlinks just for higher ranking. Is there any guarantee you will finally achieve good ranking? The answer is no, since you don’t own Google. The same goes for social media marketing like Twitter. Of course, people do make money with Twitter, but there are lots of other marketers who fail to earn real, constant income from Twitter marketing. The case is different compared to PPC advertising.
4. Not much hassle on unrelated works. Take example you want to get traffic using forum marketing. You need to participate in the conversation. You might end up spending hours to days time creating post unrelated to your offer. In the end, there could be no money to be made from your effort. With PPC you can forget those irrelevant posting. All you need to do is concentrate on your website content. The better its content, the more money you will make.

The cons of PPC advertising :
1. Less attention. Google users tend to look for free solution rather than pay for it. For example, if they have computer slows down problem, they want to learn how to make it faster for free, rather than paying for registry cleaner. Therefore, they tend to avoid PPC ads, since usually the websites advertise on sponsored links section are sales websites.
2. Depending on industry, you might need to pay up to $2 per click to appear in the first page and get decent daily traffic. This is quite high, especially with the fact anyone who clicks on your links doesn’t necessarily going to buy from you.
3. Do you feel good to copy someone’s profitable PPC campaigns to your advantage? Yes, sure you like it. The same goes for other marketers. Unlike SEO campaigns where people need to spend time and effort to appear in the first page, there is no such thing in PPC advertising. Once another marketer discover your secret keywords and landing pages, they can easily copy and paste them. This results in bidding war and increasing of cost-per-click.