While you can get traffic with less hassle, PPC ads will attract less clicks than organic listings. Google will display ads in forth position or below as small text on the right side of its search result. Therefore, for any given keywords, a PPC ads will get less click through rate, compared to organic search term. The problem is, Google takes your CTR seriously and will give higher quality score depending on your CTR.

These are things you can do to get better click through rate:

1. Optimize your text, landing page and keywords for perfect quality score. The reason for doing this, is to get higher position, more attention and resulting in highest click through rate. To get higher quality score, you need to target more precise keywords, with better ads and highly relevant landing page.

2. Raise the maximum cost-per-click. According to study, ads in position one gets eight times click through rate than the one in position four. Such position attracts more clicks due to its placement in the middle of search result.

3. Include the keywords inside the title and description. If you searched on Google for any keyword and found PPC ads, you will notice that the ads title or description will be displayed in bold if it contains the keywords. Plus, the searchers will think that you ads is relevant because you include the keywords inside it. Those factors will attract more clicks, and traffic.

4. Scarcity factors. Whether online or offline, people tend to avoid scams, or rip off. You’ll notice that adding word “scam”, “warning”, “lies” and “rip off” will dramatically improve your CTR. Use this when your campaigns contain product name.

5. Target for even more specific keywords. The rule is simple and obvious. The more specific your keywords, the more details you’ll get. The better you understand customers and mention related benefits in your PPC ads.

6. Use question as your title. This psychological trigger is useful when you are targeting problem related keywords like virus problem, acne problem or registry error. Searchers will surely stop for a while and answer your question.

7. Brainstorm for under the radar keywords. Using untapped keywords is the best way to get the first place, highest click through rate and huge traffic volume without worrying much about bid price and quality score. Think about keywords that others might not using then brainstorm using Google Keyword Tool.

Inside Reality PPC program, you will discover the right way to brainstorm for untapped keywords. Watch Jeremy Wilson, the best Google Cash Detective student generate under the radar keywords, with less or no competitors, in make money niche.